For all organizations, a clear brand story is an essential part of your marketing strategy. Your brand helps your audience remember you, supports your marketing efforts, and encourages your audience to buy your product or service. An aspect of your branding strategy that should not be overlooked is your employer branding, or how you market your company to job seekers.
Strong employer branding is a great way to grow your organization by attracting and retaining talented employees. Showcasing office pictures, details about your company culture, or quotes from happy employees give prospective candidates a look inside your organization. One way you can round out your employer branding strategy is to create and showcase employee testimonial videos.
Employee video testimonials allow your employees to share the experiences they have had while working at your company. These videos can include a variety of employees from different departments and at different levels of seniority. Experiment with different formats for your employee testimonial videos; try making some that are one on one interviews and others that showcase a whole team and their experiences.
With the increasing popularity of video content, video has become more important than ever for businesses today. Videos allow you to tell a clear story and are more engaging for your audience. Employee testimonial videos allow you to showcase your employees and tell future applicants what it’s like to work for your company. Job seekers can learn from real employees about your company culture before they apply for a position.
Once you have created employee testimonial videos, there are a variety of things you can do with them. Here are a few ideas for how you can repurpose these videos:
- First and foremost, upload the videos on your website’s job page for future job seekers to see.
- Have recruiters or Human Resources share these videos in emails to prospective candidates.
- Showcase your employees in a series of blogs with embedded videos for an extra personal touch.
- Share the videos on social media to highlight your team and encourage other employees to share as well.
A Better Way to Capture Videos
Videos are often difficult and time consuming to collect, edit, and share. With VideoRequest by Insightpath, creating and sharing videos is easier than ever. Our platform allows you to clip videos to create customer or employee video testimonials as simply as possible. Contact us to get started for free today.