Harnessing the Power of Video for Survey Questions and Answers

May 1, 2024

A challenging aspect of marketing research is gathering honest and authentic responses. There are many ways in which the validity of the data can be compromised. For example, people may select a random answer choice without reading the prompt. Requesting video responses is a good way to eliminate response fatigue and random responses. Let’s review some tips and ideas related to requesting video survey responses. 

Asking The Question

Crafting a strong question is pivotal to receiving useful insights. Poor wording can lead to confusion or refusal to respond. One common mistake to avoid is writing a leading question. A leading question is written in a way that suggests a desired answer from respondents and uses biased language. Here is an example: “Given the high quality and value price of our product, how would you rate the product in comparison with substitutes?” The question contains a positive bias towards the product and this is something you want to avoid when writing a survey question. 

It is also best practice to avoid double-barreled questions. This occurs when you ask two questions in one, which can confuse respondents. Here is an example: “What do you like about our product and where did you purchase it?” There are two questions being asked in this statement. It is best to choose one question or ask the two questions separately to avoid any issues. 

With these tips in mind, create a good quality question such as “Why did you choose our product?” or “How can we improve our product?” to pose to your respondents. 

Requesting and Receiving Video Responses 

In some cases, you may want to send the typical survey, especially if you have a lot of questions. However, a great addition to this process is using video. The VideoRequest platform streamlines this process. You may create a request page on VideoRequest to pose your question. To take this one step further, you may create a video to ask your question and add it to the request page, rather than typing in your request. Asking the question in the form of a video also eliminates respondents who may not pay attention to your question and answer anyways. The quality of the responses you receive is more important than the quantity, and it is pivotal in receiving valuable and useful data. You can easily request responses in a video format to contribute to the authenticity of this data. 

Once you customize your request page on VideoRequest, you can share the request directly from the platform. Create a mailing list and email the request page to your list directly from VideoRequest. You can track the metrics within the request to see how people are engaging with your request. As people submit video responses to the request, you can access the responses within your project. 

Creating a video survey prompt and requesting video responses is a great way to receive more authentic and accurate responses.  If you haven’t tried VideoRequest already, sign up for your free trial today!

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