Intro to Video Series Part 1: What Type of Video is Right for You?

May 18, 2022

In this next series from Insightpath, we’re going back to basics. Videos can be challenging if you don’t know where to start. Follow along on this 3-part series as we explore different types of videos you can create, best practices for video creation, and metrics to review once your video has been posted.

Now more than ever, videos are an essential marketing tactic for your business. They are engaging, simple to make, and helpful for brand awareness. There are endless possibilities for videos and it can be tricky to determine the right one to make. In this blog, we will break down some common types of videos so you can determine the best one for your situation.

Explainer Videos

Explainer videos are used to give an overview of your product or service. They serve to demonstrate to your audience why they need your product or service. Explainer videos can be used by your marketing team to promote your product.

We recently created our own explainer video for VideoRequest by Insightpath. Feel free to check it out here.

Educational Videos

Educational videos may sound similar to explainer videos, but their goal is to teach your audience something new. For example, if your organization handles email marketing, you could create an educational video about creating a successful email template or tips for A/B testing your subject lines. Educational videos are more commonly used by sales or customer success to educate your prospects or customers.

Demo Videos

Today’s customers are savvy and they appreciate knowing the real deal. Demo videos can do just that by giving customers an inside look at your product. Additionally, if your product or service is more complex, demo videos give you a chance to explain it.

Event Videos

If your organization hosts events, you may want to consider creating a video to spread awareness about your events. These videos can use footage from your event and include clips of speakers and attendees to promote future events.

Animated Videos

If your video topic is complex, try explaining it with an animated video. Animated videos can be used to demonstrate a hard-to-understand concept or something that needs strong visuals to explain it. These videos can be more expensive to produce as you will most likely need to hire an outside team.

Furthermore, if you start working on a video and realize it would be better covered by multiple videos, feel free to turn it into a series. Shorter videos are easier for people to watch and it gives you more videos to promote.

We hope this has given you a better understanding of some types of videos you can make. Stay tuned for Part 2 next week as we explore best practices to keep in mind as you create videos.

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