Create Great Videos
Let’s explore some tips for creating a great video pitch. So much goes into a video that it can be overwhelming at first, especially if you are new to video creation.
Drafting Your Video Pitch:
First things first, it’s best to start with your written pitch. Pull out those main ideas from your pitch to use as a guide to your video pitch. Use your original pitch to help you storyboard your video and determine what you want to show.
Filming Your Video:
Once you have your plan, consider the equipment you need to accomplish your vision. If you’re looking to create a video that is professional but not highly produced, all you might need to record and edit might be your computer and your phone. You’ll also want to consider lighting and sound quality. The best way to feel confident about filming is to take test videos and review them to see if you need to make any adjustments.
Adding Finishing Touches:
You can also add background music to your videos. Music can change the tone of a video; it can grab people’s attention and add excitement to your pitch. Consider adding captions to your completed video as well to make your video more accessible.
What to Focus On in Your Video Pitch?
As mentioned previously, your video pitch should be similar to your written pitch. Potential buyers or investors need the basic information; who are you, what is it you’re selling, what is the problem you are trying to solve, etc.
When utilizing video, you can let your creativity shine. Think about different ways you can introduce yourself; are you on camera or are you showing a picture and including voiceover? How can you grab people’s attention right from the beginning; is this through exciting music or do you have an opening line that will resonate with a large audience?
While you’re adding some fun and creativity to this pitch, remember to include these main items:
- What is the problem and how are you solving it?
- What is the market size and what is the growth potential?
- Have you launched or are you in beta testing?
- What feedback have you received from testers or users?
- What do you want from your investors?
This is the information your potential investors will want to know from the beginning. Let them know where you are in the process. No one expects you to be at the finish line yet; demonstrate your momentum and your clear path forward.
This may be a lot to include in one 3-minute video, but you can do it.
What Not to Include
Now that you have a clear picture of the information to include in your pitch video, let’s review what not to include.
- Buzzwords: People watching this video may not be part of your industry, and as such, may be unfamiliar with your jargon. Keep your video free of buzzwords, or if you can’t get around them, include a description of what those words mean.
- Your Whole Pitch Deck: You don’t need to include your business’s 5-year plan in one video. This is really about getting people’s attention and showing where you are to date. You’ll have plenty of opportunities down the road to show your investors every bit of research and information you’ve discovered, but this video is not that time.
Because of the pre-recorded nature of video, you can take as much time as you need to get the recording and editing right. In order to nail the recording, it’s essential to practice, practice, practice your script. As you practice, you may find that some words or phrases feel more natural when written but feel clunky when spoken. With video, you can record as many takes as you want in order to get a great your recording. Sometimes the clichés are true, practice does indeed make perfect.
Video is an important medium that can allow you to showcase your business and pitch your idea to investors. Remember not to get lost in the details, but to focus on the big picture. Keep your video pitch simple, yet impactful, and you’ll have a great piece of content to share with the world.