TikToking Your Way to Business Growth: Part 3 in the Social Media for Business Series

April 20, 2022

If you’re using social media in 2022, you’ve probably heard of TikTok. TikTok is a fast-growing social media platform that has been gaining popularity since late 2019. TikTok shows users an infinite amount of video content curated to each individual’s interests.

TikTok’s short and light-hearted videos have infiltrated our phones and even made their way onto other social media platforms. Data.ai’s 2022 Mobile Forecast report predicts that TikTok will exceed 1.5 billion users within the next 12 months. With those figures, TikTok could surpass other long-standing social media platforms.

With such a large audience using the platform, TikTok has huge potential for businesses.

Why is TikTok Great for Business?

TikTok has stated that the primary reason their users come to the platform is to discover new things. Furthermore, most users are already in a “shopping mindset.” 74% of users said that TikTok has encouraged them to find out more information about a brand or product online and that 66% of users agree that TikTok has helped them decide what to buy. With this kind of influence, TikTok is a great place to market your products.

Setting Up a Business Account

As a company, you have the option to create a TikTok Business Account that will let you receive customized content, events, and solutions. You can also create video ads to share on TikTok or branded effects, like filters, that your users can use in their own TikToks. Your Business Account will also give you access to data about your viewers and your performance which can be used as you develop marketing strategies for your target audience.

Familiarize Yourself with TikTok

After setting up your account, spend some time watching TikToks to get a sense of the current trends and styles. This is especially important if you have not used TikTok before. Watching content is also helpful in engaging and connecting with other accounts. Be strategic in who you follow and engage with on TikTok. Connect with businesses or users who are in your industry to grow your audience.

Amp Up Your Posting Strategy

How can you get started with posting your own content on TikTok?

First, think about why your product benefits your customers. How does your product help your target audience? Why should someone purchase your offering? Asking yourself these questions is the first step in the content creation process.

The next step is determining how to present this information. Are there any popular trends or memes that you can jump onto? There are new viral trends emerging on TikTok all the time, with new audio and meme formats. The best way to represent your brand on TikTok is presenting persuasive information in a fun and entertaining way.

Being creative is essential to having a significant presence on this platform. A traditional sales pitch is not going to get any attention. On TikTok, entertainment equals engagement and this will lead to more recognition and profit for your business.

Get Started with TikTok

If you’re ready to start creating TikTok’s, look no further than our product VideoRequest. With VideoRequest, you can easily collect, edit, organize, and share videos with the option to connect to TikTok.

Social media plays a significant role in today’s marketing atmosphere; many businesses have been able to grow simply by staying with the current trends, including posting short and entertaining content. Familiarizing yourself with new content formats and experimenting within your brand will help your business find greater awareness on social media.

Now that you know the value of having a TikTok presence, start TikToking today!

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