Your association has so many people who help bring your mission to life; your sponsors, donors, volunteers, and members. All of these people who work toward your association’s mission deserve personalized thank you’s. Switch up your appreciation process by sharing thank you videos instead of traditional cards.
Why Thank You Videos?
A video message of thanks shows your appreciation and takes it to the next level by showing the person saying thank you. Seeing someone on video shows the effort you put into the message and can mean more than a simple note. With video, you can make your message of gratitude more personalized and thoughtful.
When appropriate, you can also share thank you messages to groups of people, such as, your volunteers and members, thanking them for their support. Use your judgement on when to send group messages versus individual ones. For example, for your main donors, you will likely want to send individual videos.
Example Video Scripts
Here are some sample video scripts you can use to build your own templates. This is a thank you video script to an association donor.
Hello Ms. Smith,
Thank you so much for your generous donation of $1,000 to the Association for Education. With your contribution, we will be able to provide 15 children with school supplies for the 2023-2024 school year. Your generosity allows us to work toward our goal to help all local children succeed in school and we could not be more grateful.
Thank you for your support.
Your video script should read similarly to a thank you note. This script thanks the donor by name and mentions their specific donation. The script also mentions what the association will do with the donation and how the donor is helping the association meet their goals.
With videos, you can play around with your tone and choose if you want to make it more friendly or professional. When speaking aloud, you can typically use more casual language than if you were writing a note. Encourage the person who is recording themselves to customize the script to best fit their voice.
This is an example video script of an association thanking a group of volunteers.
Thank you so much for your volunteer efforts at our fundraiser for local teachers last week. Your efforts selling tickets, helping with event promotion and setup, and providing on-site support during the fundraiser were incredibly beneficial. With your help, we raised over $25,000 that local teachers will use to supply their classrooms.
Thanks again for your support and we hope to see you at a future Association for Education event!
When writing a thank you message to a group, it’s important that everyone receives the message feels appreciated. In the script above, there are many tasks listed out that volunteers worked on, ensuring that everyone’s work is noted. It’s also important to let volunteers know if a goal was achieved and how they helped meet that goal. Keeping your messaging inclusive to all and specific about the association or the goal will help you create a meaningful thank you video.
Start creating video thank you messages today with VideoRequest, our video marketing platform. With VideoRequest, you can create videos for all aspects of your association. Get started with VideoRequest today.