Happy New Year! To kick off 2024, we have a two-part blog series about creating effective pitch videos. The first part will be focused on ways your pitch can be improved with video and the second part will focus on tips for creating your video pitch.
Video has become an essential form of content that all businesses can benefit from using. While you are the expert on the benefits and differentiators of your business, you can help others learn about your business with a pitch video. With video, you can more effectively and creatively explain what your business does.
Creating an Effective Business Pitch
There are a few elements that all business pitches should include:
- First, you want to set up the problem that you are solving and how your business solves it. Without a clear understanding of the problem, you can’t hope for people to see the need for your solution.
- Second, you need to explain your solution in a clear and concise way. You need to make sure your audience has a clear understanding of your solution so they can see the merit in your idea.
- Business pitches do not need to be stiff and formal; they should excite the audience about your business. The pitch should be memorable and motivating.
- Finally, you need to back up your claims with real data. Investors want to know your solution will be a success if they choose to support you. Providing metrics about the market and your target audience are essential for proving your success.
Improve Your Business Pitch with Video
Now that we are familiar with the concept of a business pitch, let’s move on to video. Video captivates your audience in a way that a PowerPoint deck cannot replicate. Video has the power to motivate and reinforce your ideas. With video, you can visually show your ideas and your solution instead of simply talking about them.
Video also allows you to put a face to your business. You can show the people working on your solution behind the scenes, people who wouldn’t necessarily be at the forefront otherwise. With video, you can humanize your brand and tell your company’s story.
When it comes to business and video, 64% of people are more likely to buy a product after watching a video. According to Kickstarter, 66% of campaigns are successfully funded when an explainer video is included on the page. In other words, video can make your pitch more engaging, easier to understand, and more persuasive.
Example Video Pitch: Oculus Rift
Let’s explore an example video pitch to review ways that it is effective and areas where it could improve. This is a pitch video for Oculus Rift, a Virtual Reality headset. Their headset offers improved visuals compared to others on the market. Watch their pitch video.
Let’s review what this pitch video does well:
- Interviews: The Oculus Rift video features a wide variety of interviews with people, including their founder. They really let you see all the people working behind the scenes.
- Benefits and Differentiators: They make it clear why Oculus is different than its competitors, with a diagram detailing the expanded field of vision that the Oculus provides.
- Variety of Visuals: The video showcases a wide variety of visuals from interviews, video of the Oculus headquarters, diagrams of the product, and more.
- Call to Action: Finally, they make it clear what they want you to do after watching this video with a clear call to action. They give you the chance to be one of the first people to purchase their product.
Let’s explore ways this pitch video could be improved:
- Length: This pitch video is on the longer side at over 5 minutes. They cover quite a lot in this video, but some of the detail about the product and interviews could have been shortened to get the video down to 2 or 3 minutes long.
Check back next week for part two of this video pitch series where we will discuss tips for creating your own video pitch.