Customer testimonials and case studies are a critical part of your marketing strategy. However, most organizations struggle with making this type of customer advocacy part of their ongoing marketing efforts. Road blocks like difficulty of obtaining them and ensuring social proof make these tactics a tough sell to the CEO and to sales. In this blog series, we will explore strategies for overcoming these blockers and ways your organization can leverage video to ease complexity. This series will be broken out into 4 parts, covering:
- What are customer testimonials and case studies?
- Best practices for obtaining testimonials and case studies
- How to ensure social proof by incorporating video
- Finally, how to sell it to your team with key metrics
Follow along with this next series; each new blog will release each week throughout this month.