Elevating Your Video Content

July 1, 2024

Creating video content is a great way to elevate your social media engagement and improve your communications with clients, members, and employees. But, it is important to prioritize quality over quantity. One good video is far more powerful than multiple videos of poor quality. Let’s review some recording and editing tips to elevate your video content.

Lighting and Video Background

Good lighting and a distraction-free background are important in creating and sharing good video content. They give videos a polished appearance, highlight the subject of the video, and add to the aesthetic appeal. It is ideal to use natural front-lighting and record your video in a clean and clear environment. However, things are not always perfect and you may notice flaws in your video. The lighting may appear off or your background may appear too busy. This is where editing comes into play. You can adjust the brightness, gamma, and saturation of your video to improve the lighting. Additionally, if you are unsatisfied with your background, you can opt to use an image as a virtual background.

Sound Quality and Background Noise 

If you are speaking in a video, it is essential to have excellent sound quality and minimize any background noise. Good sound quality prevents your audience from feeling distracted and helps people understand your message clearly. Using a high quality microphone and recording in a quiet environment are ways to minimize potential sound issues. You can also use video editing to improve the sound of your video. With editing, you can remove background noises and enhance the overall sound of your video to make it sound professionally recorded. 

Inclusivity (Closed Captioning)

It is important to make your videos accessible to all types of viewers. Keep in mind that some viewers may not be able to listen to your videos. This is why it is important to include closed captioning. You may edit your video to include a transcript that viewers can follow along as they watch the video. Ensure that the font is easy to read by altering the font size, font color, and text background color.

Video Length 

It is also important to pay attention to the length of your video and remove unnecessary portions. Oftentimes, you will need a few seconds at the beginning of your video to begin speaking and a few seconds at the end to stop the recording. You do not want your audience to see any awkward pauses or hear you clicking off the recording. Once you’ve completed your recording, remove the irrelevant portions of your video to give it a more professional appearance.

With these tips in mind, start recording quality videos! All of the editing features listed above are offered within the VideoRequest platform, along with many more tools. By using VideoRequest, you can easily collect, organize, edit, and share videos. If you haven’t tried VideoRequest already, sign up for your free trial today!

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